For the Yard House corporate headquarters in Irvine, California, LPA designers took the characteristic Yard House theme of piping beer from the kegs to the draft pumps at the restaurant's bar and applied it to the ceiling treatment in the 25,000-square-foot office's main lobby. In addition to the pipe-styled ductwork and lighting, reclaimed wood, plants and natural materials also mimic the organic feel of this popular eatery, all way down to classic rock playing quietly in the background. Going beyond simple signage, Yard House's corporate setting is another example of how today's branding strategies are all about engaging the senses to create an immersive experience.

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Project Details

  • Irvine, CA
  • 25,000-square-foot facility